AYAM BRANDS: COMMUNITY CARE CAMPAIGN TO ORANG ASLI

AYAM BRANDS: COMMUNITY CARE CAMPAIGN TO ORANG ASLI

Hello! Today I am going to talk about a campaign from Ayam brands, since Covid-19 has affected us in so many ways especially financials and our lifestyle. 

Recently in Shah Alam, on  August 17, 2020 – Orang Asli community also felt the economic impact of COVID-19 through reduced economic opportunities.

Ayam Brand™ in cooperation with the Department of Orang Asli Development (JAKOA) has introduced the #AyamWithYou community care campaign to Orang Asli communities in Selangor.

In conjunction with the event, The #AyamWithYou community pantry is now self-sustaining in 13 locations nationwide with communities coming together to give and to take daily essentials such as food, to help those in need. In total of 39 Orang Asli families at Kampung Orang Asli Changkat Bintang was given one month's supply of Ayam Brand and Nero Products.

The Director General of JAKOA, Prof Dr Juli Edo stated the below, 

“The stimulus provided for Orang Asli has been helpful for many communities, nationwide but they are still facing economic challenges, specifically putting food on the table. The #AyamWithYou campaign is a timely and positive uplift for Orang Asli communities, a reminder that they are not alone, as organizations and individuals have their interest at heart. Our thanks to Ayam Brand and Alce Nero for their generous contribution of premium healthy food products,”

Through its long-running Corporate Social Responsibility programmes Ayam Brand™ has contributed more than 2 million healthy meals for charity, providing nutritious food to more than 21,800 people from 524 charity organisations and NGOs over the past 13 years.

 

The #AyamWithYou community care campaign has supported front liners at Hospital Sungai Buloh, the homeless, the differently-abled, orphans, single mothers and the elderly since the Covid-19 pandemic started in Malaysia. Approximately 20,000 Ayam Brand products have been distributed to date.

 

Ayam Brand Malaysia’s Marketing Manager, Ms Teoh Wei Ling, during the event, said that their products are nutrient-dense with reduced sugar and sodium, in which she believes suits Orang Asli's diets. In future campaigns, she welcomes other brands to join them to support the community.

In fact, the #AyamWithYou campaign was a welcome surprise to residents of Kampung Orang Asli Changkat Bintang in Selangor.

 

“Times are very tough for us as economic activity in our area has reduced, and opportunities are scarce.  This contribution from Ayam Brand and JAKOA eases some of our worries on providing for our families. We appreciate the thoughtfulness, and the quantity of quality products. This can keep all 47 families here fed for a month or longer. We have not tried tuna, saba or pasta before so this is also a culinary adventure for us!” Tok Batin Hassan bin Kaku explained.

The villagers are thankful that the campaign is being held at their village, in which they consider the contribution was a windfall, generous. One of them shared:

“All of us know Ayam Brand, but it is a luxury or special occasion treat. And now we have enough to last a month. We don’t even need a can opener for the tuna, saba, baked beans and santan. We are feeling that the rest of Malaysia is with us too through the #AyamWithYou campaign,” 

From my side, I would like to thank Ayam Brands Team as well, for sending me a happy box of Ayam Brands products! My cat get to keep the box for his bed and he loves it! Thank you ~

Find out more about the #AyamWithYou community care campaign, visit https://www.ayambrand.com.my. 

Let's Find out more about the #AyamWithYou community care campaign, visit https://www.ayambrand.com.my.