Quill City Mall: The professional Forum of "Phygital" mall

"the fun of shopping didn't change, the only thing that change is the way we shop", With this tagline, they have their speech mainly focuses on this word "Phygital". Let's read more about this exciting news!

From left to right:

Kent Lee, Founder of Smuzcity, Justin Liew, Senior Vice President, Marketing, Quill City Mall, Anwar Jumabhoy, Industry Expert, Redza Shahid, Founder of Grubcycle, Cheong Chia Chou, CEO of PUC Berhad, and Koong Wai Seng, Group CEO of Quill Group of Companies sharing a light moment at the recent “Future Proof Your Business - New Retail Innovations and Interventions” Expert Forum to welcome the “phygital” era. 

Nowadays we can start shopping from your smartphones and no more hassle dealing with ATM machines! So in todays writing, will be talking about a recent forum I have joined that promotes "Phygital" mall. So what is Phygital? it is a word thats combined from "Physical" and "Digital". Yup, this word exists now and to define it, it is a concept of cashless shopping experience. I will walk you guys though the forum and explain briefly on whats the forum about.

From the press release, they quoted:

“Many malls in Malaysia is struggling to compete with the rise of online shopping and the short-lived retail gimmicks. The team at Quill City took time to reimagine what the future of retail entails and decided to shift our focus towards understanding shoppers’ behavior,” said Group CEO of Quill Group of Companies, Koong Wai Seng.

A sneak peek into their “phygital” features include e-wallet function, borderless payment, smart logistics and digital content marketing such as live streaming by influencers. Koong said that Quill City’s “phygital” mall has a vision and purpose to become a platform for local entrepreneurs to showcase their products and reach a wider audience.

Overall, this event was leaning more towards the FUTURE and for a BETTER LIFE. Not just that, the event was very interesting for that they spoke pretty much like the ones from TED-Talks style. Next up, we have Mr. Jumabhoy; 

He mentioned that technology today has changed the innovation and has lead us to new things: so you need to adapt with change. 

He talked more about what has evolved in the world nowadays like the advancement of technology which pretty much a thing now. For example of products like phone, car, and gadgets. Thus for Services: grab, airbnb, amazon, spotify, lazada, robot maid is also a thing.

In summary: take a risk and do not be afraid of change. This is what most entrepreneur are guilty of. By not taking risk for changes. He also has end his speech with wasted his listeners on that that day to start asking WHY questions, because this is the golden circle and do not accept entirely what we hear or receive, so in other words, think beyond it. 

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Next we have Mr. Redza who promotes his application called GRUBCYCLE. With the issue that has been centered concerning "Food Waste", Redza assumed by saying:

"...They dont know the demand, so they produce more n then end up waste it."

Mr. Redza has built this Marketplace application to reducing waste. in which, people can Browse food at market suggested from the application at a bargain price. Hence, you Can see how much u saved in terms of money. This effort functions to decrease the amount of foodwaste. Nevertherless, campaigns and ideas like decompose would really be helpful, yet, not everyone will participate.

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Mr. Kent lee, founder of Smuzcity have his speech concerning "what do we do to transform the retail?". From his speech, he explained that Smuzcity is an official business development partner of JD logistic group.

Smuzcity promotes borderless retail; for now between China — Malaysia. Meaning to promote selling goods abroad. Their mission is to change the way we shop. As such, their Idea is: To maximize convenience and flexibility to do retail and to shop. As the day we are now;

•  This is the future of shopping: AI-assisted, personalised experice, instant global delivery, pay on delivery. 

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After each get to do their speech, they gather up at the final session for a FORUM TALK.  At this moment, they were all gathering to talk about "Phygital". The questions shared in the forum were inserted below:

Q: Why should we take investment to do things like this?

Mr.Koong: we are helping to provide experience and resolving one issue that is the storage and carrying (physically) take as IKEA where people were able to touch and then go to level 1 to take stuffs. But it s not convenient to carry many stuffs. However the fact that it is touchable is important. But how about the carrying part? It is likely a whole new experience of retails that we are fighting for. For instance: Maybe scan the items QR code to get the item delivered to their home. As a matter a fact, this helps to enhance customer experience in multiple way, to allow people to have interest to shop anytime anywhere. 

Q: In Technology base, within 10 years in future what do u see in this Phygital industry? 

Mr.Kent: The retails is serving 2 purposes. 1. To analyse with human evolve. Another view is how we can leverage on the retail to get info that we need/want. what they will know about customer shopping behavior.

Mr. Redza: In summary, it is actually a while for people to think that there are risks that is worth taking. 

Finally, Quill City will soon become a border-less retail, edutainment, and experiential learning center with more international and local tenants to come. Quill invites us to await for more exciting updates as they ease into more “phygital” era in the next 12 months.

QUILL CITY MALL KUALA LUMPUR

Quill City Mall No, 1018, Jalan Sultan Ismail, 50250 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.  TEL: 03-2602 1018

Website: https://www.quillcitymall.com.my/